Bedrock Truck Beds’ new Marble Series’ utility beds provide end-users
with the standard features they need while providing optional features
and universal kits to meet end-users’ specific needs, allowing dealerships
to grow and prosper. to do something different. We wanted to provide dealerships
with universal products that reduced inventory carrying cost for
the dealership, reduced install time and made a strong margin,”
Chumchal says.
The key to Bedrock Truck Beds’ growth in the marketplace,
according to its President, Greg Chumchal, lies in the often-used
term “innovation.” To some, that idea may seem like a marketing
ploy to portray the company’s image as “cutting edge.” Nothing could be more different than the approach the company
took when designing its latest product – the Marble Series.
Officially launched at the 2019 NATDA Trade Show & Convention,
the Marble Series was the culmination of an extensive research
process to unequivocally determine what the Bedrock Truck Beds
customer base truly wanted. After interviews with experienced
dealerships, the company took their suggested improvements and
took it one step further – they made them standard.
For Bedrock Truck Beds, that’s not the case.
From universal modular products and bolt-on installation with no
drilling or welding to patented, high-quality, standardized features,
Chumchal has committed “innovation” in every sense of the word
when it comes to his products. “As we entered the market, we
didn’t want to be just another flatbed manufacturer. We wanted
20
One of the most requested features was a blacked-out version of
the bed. In providing that to dealers from the start, Chumchal’s
team created an additional profit center for dealerships through
NATDA Magazine www.natda.org