Having the right people on the team can
easily be considered a victory in and of
itself, but a small business, no matter how
big it seems, must shift with the times to
allow for growth. Renville has seen many
changes in the industry since their start in
1991.
Fitzner told NATDA, “We relied so much on
traditional paper ads and our geographical
circle. Now the circle is unlimited with
the Internet. My son was contacted by
people looking for trailers from probably
five different states in the last week. We
ship stuff all over the nation with shipping
partners that make it reasonable for people
to ship.”
Coming with the shift to digital marketing,
Fitzner saw an opportunity to adapt his
family-owned business yet again. By making
the right decisions with his inventory,
Renville has been able to increase their
selection in certain areas to have product
on hand for customers.
“Consumers are used to being able to
get what they want right away or getting
products shipped to them next day thanks
to the internet. Thankfully, we can keep
inventory on hand so when somebody
comes in and they need a trailer right away,
there is a good chance we are going to have
what they need in stock,” Fitzner shared.
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It’s easy to see that Renville Sales is built
on a wholesome foundation. You can see
it in the added layer of quality control that
comes from their service department.
You can see it in how current customers
constantly refer new customers to Renville
or how Fitzner anticipated the needs of
his customers and accommodated to the
change in times effortlessly. It’s clear that
Fitzner knows his customers and knows
how to keep them happy.
“I think it’s important to take the time with
each customer and ask the right questions.
Not to oversell them but match them to
the trailer that is going to get the most and
best use for them. Customers are making
a dollar commitment. There are expensive
trailers out there, so they are making an
investment. I think that they are relying
on us to help them make that decision
and make the right purchase,” Fitzner
mentioned, kindly.
What’s on the horizon for Renville?
Working with PJ Trailers exclusively for
flatbeds, Renville is excited to enter 2020
with some new product. In addition to the
diversity that PJ Trailers offers, Fitzner is
also excited to bring new versions of the
Stealth Nomad to the lot.
NATDA Magazine
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