“We look for dealers that are going to live, breathe and feel as strongly as we do about
our products,” Young explains. “A dealer who understands the concept of #BullTuff as a
lifestyle and a promise. Our prospective dealers need to be ready to go the extra mile
to explain our product, impart industry knowledge and give a white-glove experience
to the customer.”
With nearly 50 years in manufacturing, Neckover has embraced the changes that have
faced the trailer industry. As the industry shifts more and more into the digital age,
Neckover sees it as an opportunity to connect with customers in different ways.
“A big advantage for Neckover has been the shift in advertising. Digital advertising
has allowed us to bring a personal, one-on-one connection to our brand. If you have
questions, concerns or even want to share your love of our trailers, we are just a click
away and can respond in a real-time environment. That’s a big bonus for dealers looking
to have well-informed, brand-centric customers,” said Young.
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NATDA Magazine
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