Using videos on inventory units can be a very helpful sales tool,
especially since most people shop online before visiting the
dealership. Here are 4 more ways to incorporate videos on
your dealership’s website:
4 Decide whether you want to shoot during
business hours or not. The benefit to shooting while
you’re open is that there will be traffic on your lot.
However, shooting while it’s empty allows the drone
operator full, unobstructed access to all areas. You
also eliminate any privacy concerns your shoppers
may have of being on video.
Hire a Drone Videographer for Aerial Tours of
Your Lot!
We suggest hiring a videographer because shooting a clear,
steady video takes skill experience and high-quality equipment.
If you have a drone and want to DIY give it a shot and see how
it goes. Either way, here are a few thinks to keep in mind:
4 Make sure the lot is neat and tidy. Keep in mind
that this includes your roof. If you need to pressure
wash it – do that before shooting!
4 Look at other drone aerial tour videos to get ideas
of what you like/don’t like. 4 Consider the weather. A nice, clear day is
obviously best.
4 Think about what you want your finished video to
look like and discuss that with the drone operator in
advance to plan the shots. 4 To operate a drone commercially, the drone
operator is required by the FAA to be certified. So, if
you hire a professional, make sure they are certified.
Staff Interviews
Staff pages have become common as part of the “About Us”
section of websites. This gives a personal touch to the website
and the company. Adding videos of your staff can take it a step
further.
The video might be as simple as having the members of your
sales teams talk about their experience in helping families
find the right product. You might also incorporate your staff
members in a video tour of the facility. For example, have the
Service Manager guide a walkthrough of the service area and
then hand off to the parts department and so on.
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NATDA Magazine www.natda.org