Creative Downtime
your Customer Loyalty program, providing your loyal customers
with a little better discount than a non-customer who comes in.
And who knows, someone may choose to upgrade to a brand
new trailer instead of repairing the old one.
Having been involved during my career with a media company
making television commercials and film, I love working with
photography. As a business owner, one of the ways I handle a
slow sales period is downloading, editing and enhancing a good
photo into a great photo. I sometimes have little contests
selecting which customer can send me the best picture of their
trailer, their customized options within, the vehicles or toys they
haul, or the activities they love to do with family or friends. I
spend countless hours working with these trailer pictures during
“slow activity sales times” so that when the timing is right, I can
select the right ones updating my website, create a new blog,
enhance a great customer testimonial or send an e-newsletter to
all my customers and prospects.
Another method I utilize is sending out a brief, hand written
thank you note to my customers and prospects during a
slower part of the day or week. It is simple, quick and easy and
something I learned the value of a long time ago. “Wishing you
the best with your new trailer. Thanks again” – and sign my
name. “Just wanted to touch base to see if you received the
trailer quote. Thanks again for the opportunity. Successfully” –
and sign my name.
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I frequently get away alone to think taking a long walk in the
woods or scout my hunting areas on my farm on a beautiful
day. Listening to a motivational speaker or reading selected
articles about unique and different ways in creating lifelong, loyal
customers. Always have a pen & notepad handy.
What works for me in my business, location and company
marketing area doesn’t necessarily mean it will work for you
during slow sales periods.
Please consider how you can best develop “Creative Downtime”
for your Dealership and geographical location.
763-567-3946
www.touchofclasstrailers.com
About the Author
David Borg is President of Touch of Class
Trailer Sales, LLC. (TOCT) Dave and his lovely
wife Sharon have been married for over 40
years and have 4 sons and 1 daughter and 20
grandchildren. Growing up on a Minnesota
farm, Dave learned early that hard work,
determination and a positive, winning attitude
is important for success. He enjoys testing new genetics on his
farm, hunting, fishing, gardening and camping with his wife, five
adult children and their families.
NATDA Magazine www.natda.org