trailer that can go anywhere and withstand
the test of time,” added Jeff Howes,
Vice President of Sales and Marketing
Universal Trailer Cargo Group. “Not
only did we redesign our cargo trailers,
we incorporated the latest in automotive
engineering and manufacturing techniques
to make the Haulmark and Wells Cargo
trailer frames truly unique in the industry.
We feel that we have set a new industry
benchmark with a world-class trailer that is
built strong for the ages in a manufacturing
facility with reduced emissions and lower
carbon footprint.”
To match their technology based
manufacturing model and innovative
material enhancements, UTC also wanted
to reevaluate their go-to-market strategy.
“We took a hard look at how the major
automotive manufactures sell to the end
user,” said Scott Samuels, Director of
Marketing. “It’s all about choice and making
the buying process as easy as possible.”
To that end, their new VG Series (“V” =
V-Nose and “G” = General Hauling) comes
in four distinct Trim Levels: The 1000 Trim
Level comes with all the key benefits,
such as the durable Uni-Lock Frame
and ArmorTech corrosion protection.
Additional features in the 3000 Trim
Level include a 32” side door, sidewall
vents and LED dome light. The 5000 Trim
Level comes equipped with even more
convenience features such as standard
silver aluminum wheels and continuing with
the deluxe trim accents. The top-line 7000
www.natda.org
Trim Level comes with premium features,
plus additional add-ons such as Goodyear®
Radial Tires, Back-Up Lights and their
exclusive LED Flasher System, making it
the safest trailer on the road today. “So
basically, we have a trim level for every
need and budget; from functional to first-
class!” added Samuels.
About Universal Trailer
Corporation:
Universal Trailer Corporation is the
first, largest and most innovative North
American manufacturer of leading
lifestyle and utility trailer brands, such as
Exiss Aluminum Trailers, Inc. of El Reno,
Okla., Featherlite of Cresco, Iowa, and
Wells Cargo and Haulmark of Elkhart,
Ind. Universal Trailer has a long history
of excellence in service and reliability
with some of its brands dating back more
than 60 years. Headquartered in Fort
Myers, Fla., Universal Trailer has seven
manufacturing plants across the United
States, producing Haulmark, Haulmark
Motorcoach, Featherlite, Featherlite
Specialty, Exiss, Sooner and Wells Cargo
branded trailers. Whether one needs
horse trailers, livestock trailers, ATV
trailers, motorcycle trailers, snowmobile
trailers, racecar trailers, rare or custom
car trailers, equipment trailers, or a trailer
for any other cargo, there is a Universal
brand to fit your hauling needs. For more
information, visit
www.universaltrailer.com.
NATDA Magazine
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