ADCO Products Joins Covercraft Industries Covercraft Industries announced today that it is adding ADCO Products, the market leader in Recreational Vehicle covers and protection accessories, to its stable of brands. This expanded platform will create the largest branded cover manufacturer in the world and will allow the businesses to cross-merchandise existing products into each of their respective markets.
Morgan Ein, General Manager RV Division / VP of Sales and Marketing of the newly-merged company( and current President of ADCO), said,“ Covercraft’ s experience as the leader in vehicle protection products for the automotive market and ADCO’ s position as the industry standard in the RV market, enhanced by our PCI line of lawn and garden protective covers, make for an extremely strong alliance. I have known Covercraft and its people for years and the time is right to combine our collective talents to expand both of our product lines.”
Mark Korros, President of Covercraft, noted,“ ADCO has the core values and a passion for what they do that is unparalleled in their market segment, making it a perfect union with our vision for Covercraft. The opportunities that this merger presents for both companies are truly exciting and I am looking forward to a successful future. The opportunity to bring many of the Covercraft products into the RV market will help to further solidify ADCO’ s position as the RV market’ s industry leader. ADCO has been first to market with innovative products for 60 years. We believe that this track record will be further enhanced with the assistance of Covercraft’ s world class product development team and manufacturing capabilities. Additionally, we will look forward to bringing exciting new products to the RV OEM market, celebrating Covercraft’ s unique designs and technological capabilities.”
Guy Zaczepinski, Managing Partner with Century Park Capital Partners and Chairman of Covercraft Industries LLC, commented,“ The combination of Covercraft and ADCO will open up a wide range of market synergies for both companies as they are able to crosssell products and services to each other’ s existing customer bases.”
ADCO will continue to service its customer base under the ADCO and PCI brand names and will operate as a division of Covercraft Industries. Covercraft, the market leader in custom-fit vehicle covers, is also known for its SeatSaver, LeBra, and Colgan Custom brands. ADCO’ s sales and management team members will all transition into similar roles within the merged company. ADCO is the market leader for RV covers and accessories, as well as the official licensee for Winnebago-branded covers.
16 NATDA Magazine www. natda. org