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“Reinventing S.O.A.: SERVICE-ORIENTED ARCHITECTURE”

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Manuel Máximo Noche

Assistant Professor, UST College of Architecture
Assistant Professor, UST Graduate School

A Tomasian graduate, he is an Assistant Professor at the Graduate School of the University of
Santo Tomas since 1994 up to present and an Assistant Professor at the College of Architecture
of the same university. He is a member of the UAP since 1990 up to present and the Corporate
Secretary of the Heritage Conservation Society.
There are various activities, which interest him most. Foremost amongst them is traveling.
He is a well-traveled person, both locally and internationally. This he applies best in his
architecture, viewing and observing the art and architecture of places he visits. Photography
also goes hand in hand with his love of travel. In his travels in the Philippines his interest and
eventual love for Philippine Historic Churches was instilled and this he intends to develop into a
compilation or documentation of Philippine Historic Churches. With this interest in architectural
heritage, his desire to view and document other historic structures in the country has led him
to undertake other documentation studies, which he is able to share through his writings in
the various publications that he contributes to as well as the exhibit shows of his travels and
documentations..

Fernando N. Zialcita

Professor, Department of Sociology and Anthropology, Ateneo de Manila University

A Professor at the Department of Sociology and Anthropology of the Ateneo de Manila
University, and the head of its Cultural Heritage Studies Program. Has a MA in Philosophy from
the Ateneo, a MA and PhD in Anthropology from the University of Hawaii. Earlier he focused
on rural Ilocos, Northern Luzon, today he is involved in Urban Anthropology. He bats for the
preservation of architectural heritage, particularly 18th-early 20th centuries houses which are
often mislabeled as “Spanish.” He co-authored a book (Philippine Ancestral Houses: 1810-1930)
on the genesis of this unique Filipino urban style. Since 2008, together with a team, he has
inventoried and interpreted the architectural heritage of Manila and its suburbs. He continues to
explore the encounter between indigenous religiosity and Christianity, in the countryside and the
city. To contribute to a multi-dimensional understanding of identity, he wrote Authentic though
not exotic: Essays on Filipino identity. Many stereotypes about Filipino cultural achievements, for
example architecture during the Spanish and American periods, make it difficult for Filipinos to
take pride in the achievements of their ancestors. Fernando exposes this stereotypes as hollow
and proposes another way of looking at these buildings.

Tina Paterno

Executive Director, San Sebastian Basilica Conservation and Development Foundation, Inc

Tina is an architectural conservator. She has worked in this capacity for the last decade
doing conditions assessments, materials and analyses and conservation treatments for a private
conservation firm in New York City. Projects include the Metropolitan Museum of Art, the United
Nations Complex, and the Apollo Theater, NYC.
For the last two years, she has spent the last year as a full time volunteer for the conservation
of San Sebastian Basilica. She works closely with the order of the Augustinian Recollects and is the
executive director of the San Sebastian Basilica Conservation and Development Foundation, Inc.
37th UAP National Convention © 2011

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