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“Reinventing S.O.A.: SERVICE-ORIENTED ARCHITECTURE”

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Amado P. de Jesus, Jr., FUAP

Founding Chairman, Green Architecture Movement, United Architects of the Philippines
Vice President, Philippine Green Building Initiative

APJ & Associates is a 33-year old architectural
firm specializing in green and healthy buildings and
homes that feature sustainable design, natural
lighting, good indoor air quality, energy efficiency, water
efficiency, the use of green materials. The firm’s list of
completed projects includes commercial, residential,
industrial, educational, religious and leisure projects.
Amado de Jesus, Jr. surveyed Holiday Inn Hotels
in Hong Kong, San Francisco, Los Angeles, Reno, Memphis and the Holiday Inn University in
Memphis when he designed the renovation of Holiday Inn Manila in 1982. He did consultancy
work for Ruighenrode Hotel and Camping Resort in Lochem, Netherlands in 1987.
De Jesus’ active involvement in the United Architects of the Philippines (UAP) includes
his being Founding Chairman and present Chair of the Green Architecture Movement of the
UAP. He became a member of the UAP College of Fellows in 1995 and was its Secretary in
2009. He was given the Fr. Neri Satur Award for Environmental Heroism in 2009 in behalf of
the UAP Green Architecture Movement.
De Jesus is President of the Philippine Green Building Initiative, a green building
rating body composed of building professionals. He is an honorary member of the Philippine
Institute of Environmental Planners.
Amado de Jesus, Jr. was for seven years the Philippine representative to the Association
of Southeast Asian Nations (ASEAN) Energy Awards, a ten-year annual competition of the
most energy-efficient green buildings in ASEAN ending in 2009. He was unanimously elected
Chairman of the Board of Judges of the ASEAN Energy Awards in 2006-2007, after being
Vice-Chairman in 2004-2005. His stint in the Asean Energy Awards involved observation tours
of winning entries in the different Asean countries.
De Jesus attended the World Conference on Green Architecture in South Korea in 2000.
He also attended the International Green Building Conference in Singapore in October 2009.

De Jesus attended a two-week seminar on Energy
Efficiency and Conservation in Yokkaichi, Japan in
December 2007. He toured Freiburg, the solar capital
of Germany in February 2009.
He is a Fellow of the Salzburg Global Seminar,
an international conference that dealt with Sustainable
Design and Climate Change which he attended in July
2008. He made a presentation on Green Architecture
in Asia in the World Sustainable Energy Days in Feb.
2009 in Wels, Austria.
He presented Green Architecture and Climate
Change Mitigation at the Congress on Climate Change
in Malacañang Palace, Manila in October 2008. He
represented the United Architects of the Philippines
at the signing of the Climate Change Act of 2009 by
President Gloria Arroyo in Malacañang Palace.
De Jesus promotes the principles of green
architecture in the most widely-read daily newspaper
in the Philippines, the Philippine Daily Inquirer, through
his bi-monthly column, Green Architrends.
De Jesus has given presentations on Green
Architecture to architects, engineers, developers,
business and civic groups, and university students. He
was invited to give a presentation on Best Practices
in Energy Efficient Buildings in Hanoi in 2006, Laos in
2007, and Singapore in 2008.

“Learning Module on Green Architecture”
Today’s buildings impact negatively on the earth in terms of land use, energy, water, climate and materials. The presentation will
focus on the basic criteria of sustainable or green architecture such as:
Site development –describes the method of assessing the ecological character of the land to ensure that the structure to be built
will be in harmony with the environment. It also cites the advantage of integrated and front-loaded design together with teamwork site
planning. It describes how to deal with contaminants found in the site.
Material and Resources - describes materials that use the earth’s resources in an environmentally-responsible way. It describes
sustainable resource management in the building industry which favors the theories of reduce, reuse and recycle. It discusses basic
guidelines for determining if a product is “green”.
Water - describes how the building industry uses water to manufacture building materials, construct and operate buildings. It
also describes water conservation strategies through the use of indigenous drought-resistant plants, rainwater harvesting, green roofs,
graywater and blackwater. Indoor air quality- explains the general guidelines for assessing the impact of a product on indoor air quality.
It also describes the causes of sick building syndrome and how to improve air quality.
Energy efficiency and conservation - describes the many facets of energy which includes energy sources, generation, consumption
and its use in conventional buildings. It explains the use of renewable energy sources and integration of different technologies and
design concepts. It describes the many factors that affect energy efficiency of buildings such as wind, sunlight, air quality, land use,
density, transportation and green space.
Climate change resiliency will also be discussed during the presentation.
37th UAP National Convention © 2011

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