NatAwake Marketing Plans Dailey | Page 12

communityspotlight own. At any conventional medicine institution, there are limits on how far one can stray from the conventional dogma, so I could only get so far with people inside the institutions. I labored to learn things on my own, including attending conferences with doctors who were doing this kind of thing, reading a lot, sorting things out myself and receiving incredible things I’ve learned from my greatest teachers—my patients. How do you bring this philosophy into your practice? A Physician with an Open Mind & Open Heart Malcolm Sickels, M.D., provides holistic primary care for the whole family at his practice in Ann Arbor. What was your childhood like? I can’t say that I had any idea of what I would be doing when I grew up back when I was a kid. My mom insists that she suspected I would be a doctor, since I liked to put BandAids on myself, but that hardly seems like a qualification for being a good doctor. She also recently told me that other kids used to come to me to fix their stuff, and the process she described sounds similar to diagnosing people today. When did you choose the medical profession? I did finally look into going to some sort of medical school after I had been out of college for a couple 12 Greater Ann Arbor years, and initially was considering naturopathic medicine, since I liked herbal medicine. After visiting one of the four accredited naturopathic schools in the U.S. then and noting that fewer than 20 states license naturopaths (Michigan does not), plus the lack of insurance reimbursement, I started looking at conventional medicine. After listening to shoppers’ stories while I was assistant manager of Natural Foods, in Madison, about their struggles with medicine, I realized that what was really needed was someone who knew both sides of the story: orthodox and natural medicine. What was your experience there? Once I was in medical school, I had to pick up the natural medicine on my www.a2namag.com Throughout all this, I’ve retaine d a healthy bit of skepticism: claims of benefits are often overstated in both orthodox and alternative medicine. I tend to lay out what the options are for my patients: what I know that looks promising, what I see as the pros and cons of each option. From there, we’ll work out a plan that seems promising and doable. Conventional offices set up each visit to maximize revenue, something that spending time with patients doesn’t accomplish. So, in order to keep my office afloat, I’ve had to tread carefully. When I add something to my office, it first has to be helpful to patients. Of course, to be viable, I can’t be losing money on it, but I’ve discovered that, like health claims, they are often overstated. What cutting-edge tools do you use? I brought thermography into my office since it was an interesting alternative for patients to learn more about their breast health and about their pain, and there was no one else in the area offering it. There are a few different approaches to thermography, and I started with the system that seemed the most reasonable. The fact that the scans were read by medical doctors demonstrated the accountability of the studies. I’ve also brought in another thermography system that uses a slightly different approach. I think we are probably the only office in the world that offers two different thermography systems.