NASCAR Nationwide Series Entitlement - FALL November 2014 | Page 9

NASCAR ranks #1
among major U.S.
sports when it comes to
loyalty to sponsors.

9 out of 10 Avid
NASCAR Fans indicate
they appreciate what a
sponsor provides to the
NASCAR experience.

50% of Avid NASCAR
Fans always buy
products or services
from
NASCAR Sponsors.

Loyalty to sponsors and
fans’ propensity to
switch to brands that
invest in motorsports is
3X greater than nonfans.

Fans that attend races
are 2X as loyal to
existing sponsors and
2X as likely to try or
switch to sponsor
brands than the average
NASCAR Fan.

Avid NASCAR Fans
are more than twice
as likely to recall
sponsor brands
(more than any other
sport).