NARM Quarterly Fall 2017 | Page 13

Would you like to have an exhibition "boosted" for extra on Facebook? Send and email with the details to [email protected]

Promotional Ideas

The North American Reciprocal Museum (NARM) Association® is always searching for ways to provide greater benefits for our members. One way we have found is by connecting travelers with experiences that inspire, enrich, and educate; by sharing experiences that our organizational members strive to create each and every day. To achieve this goal, we feature different exhibitions and events on our social platforms on a daily basis. Our hope is that our organizational members will see an increase in attendance and engagement.

NARM always "boosts" each Facebook post for $10 ($5 a day for two days) at no charge. This past summer, we went one step further and offered one organization the opportunity to reach more of our audience with extra paid advertising. The Polk Museum of Art in Lakeland, Florida asked for additional advertising of their headlining exhibition, “Rembrandt’s Academy” with two paid campaigns: one to the NARM audience and one targeted to the Lakeland, Florida area.

Membership and Marketing Manager, Diana Smith, shares her experience:

“For organizations with limited marketing budgets, collaborating with industry partners is an absolute must and NARM is a perfect fit for us. By boosting our exhibition posts through NARM, I’m able to increase brand awareness and reach a very relevant audience at a low cost. I was not able to track those campaigns to actual visitation this time, but I’m very pleased with the outcomes. Thank you to Virginia for being so helpful. I definitely value our membership with NARM.”