NALRF_BIF | Page 9

SIRE SELECTION CRITERIA

▪ Bulls selected using 2021 EPDs

▪ Similar in growth estimates( MARC adjustments)

▪ Bulls born from 2015 to 2019

▪ Accuracies at least 0.40

NALRF_BIF | Page 8 NALRF_BIF | Page 10

Joomag is a leading digital publishing and content experience platform that helps businesses create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs, digital brochures, sales proposals, and marketing reports. Powered by AI and content automation, Joomag enables marketers, publishers, and non-creatives to produce professional, interactive content at scale. The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and enabling re-engagement through targeted campaigns and personalized content recommendations, Joomag helps businesses increase reader engagement and drive higher conversion rates.