Benefits of a VBT Why Authors Should Do a Virtual Book Tour ?
The benefits of a virtual book tour is to enhance the author ’ s platform and reputation through increased online exposure , drive traffic to the author ’ s website , build relationships with key influencers , and potentially sell books immediately and in the future .
• A virtual tour offers a number of advantages over traditional book tours where authors make appearances at bookstores or other venues in several cities .
• Bloggers love great content- Developing great content derives from your book . Choose themes central to your book to write about .
• Types of content included with tour-- guest post , reviews from bloggers , book excerpts , podcasts , video interviews , blogger hosted contest where you offer your book as a prize , topical written post , interviews , get to know the author , playlist , character interviews .
That content could include : your writing journey , writing tips , marketing , you can write something that ties your book into the content ( for instance my first book ( nonfiction ) I took one on the chapters and built content around it , submitted it to different online magazines . Take concepts from your book and write guest post .
• Authors can reach far more people and a more targeted audience with a virtual tour .
• The virtual tour provides quality , lasting links to the author ’ s website . These links have search engine optimization value and may continue to provide new visitors to the author ’ s website for months or years to come .
• Authors can conduct a virtual tour from comfort of home .
• Author can get reviews .
• Author can show off their expertise .
• Bloggers have high visibility of traffic on their blogs and they help promote the author .
The author will have the opportunity to expose their book , their writing style and voice to the audience of the blogger .
Keep in mind technology is a tool . What I do for my clients is utilize the tool for them , to bring readers to them . We have to use all the available avenues to reach our audience . Blogging is big business , content is wanted and exposure is there . I have taken the work out of your hands and done it for you .
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