Naleighna Kai's Literary Cafe Magazine March 2017 Issue | Page 74

What is a Virtual Book / Blog Tour ?

What is a Virtual Book / Blog Tour ?

Virtual book tours feature authors promoting books by making guest appearances during a set time frame on blogs , podcasts , radio shows , social networks , or other venues . The author goes from blog to blog sharing information about their books . A virtual book tour is a popular book marketing tactic because authors reach their book ’ s target audience through online conversations , reviews , guest post and book excerpts that can lead to sales — all without leaving your home .
Tours are often done as part of the launch of a new book , but they can be successful any time after the book is published . They are just as effective for fiction and nonfiction books — only the venues and the type of content will vary .
1 . You select the duration of your tour . That depends on your budget and the amount of time you want to be on tour . We have packages from three-day to two months and everything in between .
2 . During the time of your tour , you will be interviewed , write guest posts featuring an aspect of your book , have your book spotlighted or reviewed , at one of the many blogs we set up for you that are geared toward your book or author platform .
3 . Your tour becomes perpetual because as long as the blog host keeps your interview , guest post , book spotlight or review live in their archives , you will continue to benefit long after your tour is over . Your online exposure will be tremendous . Our goal is to reach the online buyers and increase your reader base .