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Publisher’s Letter Competing on the edge Nowadays every business must constantly reinvent to prosper and to reach it’s customer’s determination, though the world has become free workshop for entrepreneurs with unstable ma rk et, stiff g lo b al competition and relentless change. To meet today’s market you have to position your business in a balance between chaotic and stability so that your strategy can emerge firm to adapt the unpredictable business environment, and enable it to change rapidly to the new environment. The Nairobi Backer advertisement magazine will assure that your busiNairobi backer Advertisement Magazine NB Publishing Enterprises P.O BOX 23658, 00625 Nairobi Phone: [phone] www.nairobacker.co.ke E: [email protected] ness is open and flexible through positioning your business next to the customer’s door, this will make your business be much innovative and creative through interactions among your business and the customers. Be able to share the business new product and let the customers say their will, hence your business will focus on constantly generating new sources of advantage but always remember advantage is temporary. These advantages are what some will call them opportunities, yes they are. With Nairobi Backer readability is high with Bruce Amoke Managing Editor Azra Shah Production Manager Austin Otieno Circulation Manager Liz Kimentho Art Director Daniel Bodo Advertising Accountant more potential targeted audience, hence make it idle for business advertisement . Magazines have longer life span time compare to newspaper, they can be found on sitting offices wait rooms, magazine racks and collectors. So advertising on Nairobi Backer will increase your production and service’s prestige. Enjoy! Bruce Amoke Nairobi Backer Editor and Publisher Subscriptions to the print edition are free to qualified subscriber within Nairobi county. Qualification is subjected to publisher’s approval. Nairobi Backer Publishing Enterprise is a registered as Advertisement Magazine Nairobi Backer Advertisement Magazine© March 2014