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Continue from page 12 New technologies are being constantly introduced to the market, speed is essential for them to remain in the business game of competitive in today's digital era, and new markets have to be pioneered continuously. Still we can’t doubt of two developments convinced the company in the late 1990s and early 2000s that they could adopt a systematic approach to innovation and that is what seems to underpin their current success. Firstly, Samsung has nurtured a close relationship with the Russian Academy of Science whereby, Sam- sung has a cheap fundamental science from Russia. But even now Samsung is able to buy Russian expertise at relatively low rates of between $3,000 to $5,000 per month. So this is how the Russian brains helped Samsung develop the image-processing chips in its digital TVs and refine its frequency-filtering technology that significantly reduced noise on its now-ubiquitous handsets by cutting down it expenditure cost of research. to seek the contradictions in current technological conditions