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Marketing Ideas

Let your marketing strategy be your road sign
It may give emerging business an edge as to increasingly compete
head-to-head with other companies from the developed world.
We understand that a brilliant
strategy can put you on the
competitive map, but only solid
execution can keep you there.
Marketing is
one crucial
fundamental on strategy making,
and we have to think and rethink
before we buckle it
on
competition arena. These days
talking about planning strategy
you will realize that every business knows how to formulate
strategy even at extremely challenges and
on difficult
times.
But what makes most business
seen has not moving in term of
success? In this generation
there is no business existing
without strategy plans but we can
witness some still fail with
appropriate strategy tools. The
only reason why they fail to meet
their target is that, they assume
they have identify their opportunity in the market and they know
their competitors while they still
do not know how to make they
strategy work for them.
Making plan work could be even
better than creating the plan, this
is what we mean by execution
and it’s the secret to competitive
success. By being the vital tool for
business success, Corporate and
multibillion organizations may
ingrained culture and structure as
away of doing things, so for them
to adapt the new competitive
environment . They have to

experience major changes, and
those change might be more difficult to sail them through.
Execution represents a disciplined process or a logical set of
connected activities that enables
an organization to take a strategy
and make it work. Without a
careful, planned approach to execution, strategic goals can’t be
achieved Developing such a logical
approach,
however,
represents a formidable challenge to manageable task. Even
with careful development of an
execution plan at the business
level, execution success is not
guaranteed. Although execution
is critical to strategic success,
making strategy work presents a
formidable challenge.

Still, the execution of strategy is
not nearly as clear and understood as the formulation of strategy. Much more is known about
planning than doing, about strategy making than making strategy
work.. Though execution is extremely difficult and it been believed that there are formidable
hurdles that get in the way of the
execution process and seriously
injure the implementation of
strategy.
The road to successful execution

Major factors that may debilitate
execution, are politics, inertia,

is full of potholes that must be
negotiated for execution success.
The biggest obstacle is that
managers know more about
strategy formulation than implementation. The business school
trained them to plan, not execute
plans. With the lack of training in
execution is the fact that strategy

and resistance to change. They
are routinely can get in the way
of execution success. The reality
of all this is that managers
apparently still don't know a
great deal about the execution of
strategy. It’s the major problem
and challenge that is facing our
business of this generation, even

and planning in most business
schools are taught in "silos," by
departments or disciplines, and
execution suffers further. The
view that marketing strategy,
financial strategy, HR strategy,
and so on is the only "right" approach is deleterious to the
Integrative view demanded by

political institutes are affected .

execution.

Nairobi Backer Advertisement Magazine© March 2014