COVER STORY
Branding
marketing:
AND
What they mean to your business
Too often today, marketers throw around the words “branding”
and “marketing” as if they’re interchangeable. They’re not.
That widespread confused thinking is bad enough, but to make
matters worse, too often branding in our business is ignored
completely or else just kind of taken for granted. When that
happens, the business suffers.
To help clarify what branding is all about and to help better
integrate marketing strategies into your business, I sought out the
insight of three very different kinds of marketing experts, inviting
the following top-notch insurance marketers to weigh in.
8
Perspectives
Q4 2019