NAILBA Perspectives Virtual Symposium Special Edition | Page 20

TECHNOLOGY
From paper to digital —
Supporting clients
electronically
In times when the stock market is struggling, as seen in the past few months, people look
for secure investments and guaranteed fixed products more than ever. Some clients look to
Fixed Annuity and Fixed Indexed Annuity products to protect their capital and provide lifetime
income. Conversely, when there is a health scare, people reconsider life insurance and
long-term care products that they have put off buying. Whatever the driver, clients need
support from their advisors today to help navigate the market and find solutions that match
their risk and fit their needs.
Katherine Dease, Chief Product
Officer, drives the overall direction
of Insurance Technologies solutions
and works cross-functionally
with internal departments to
collaboratively ensure the execution
of company and product goals and
priorities. Katherine has over 20
years of experience in the financial
services industry.
Paper challenges
For advisors, agents or producers it is great news to be needed. But, for uncontrollable
reasons, the sales experience has been flipped upside down. Advisors have been forced to
move away from face-to-face interactions to virtual meetings with their clients to discuss their
financial and insurance needs. This means advisors who are still submitting paper applications
face more challenges in conducting business and supporting their clients’ needs. An advisor
still must meet firm authentication and signature requirements, but how do they do that in a
paper world where they cannot meet face to face.
So, what is the answer? Leaving behind paper processes and implementing a digital sales
solution that enables advisors to collect required data, manage authentication, capture
e-signatures, and electronically submit the application to the carrier, whether they are in
person with a client or entirely remote. By providing advisors the ability to transact business
digitally anytime, anywhere, they can continue to run their businesses and support their
clients with insurance and financial products during times of separation.
Creating fully electronic sales processes
Firms struggling to find a quick solution for their paper workflows, who are missing
out on sales opportunities or have a digital gap in their current process, have options today
that can help.
To create consistent digital sales processes for your firm and advisors, you want a solution
that provides the flexibility and sales capabilities that will adapt to today’s sales environment
and scale for tomorrow’s.
When there is a health scare, people
reconsider life insurance and long-term care
products that they have put off buying.
20 Perspectives Q3 Special Edition 2020