NAILBA Perspectives Virtual Symposium Special Edition | Page 10

CONSUMER SURVEY
Consumer confidence in the
financial services industry
Consumer confidence in many sectors of the financial services industry
are the highest we’ve seen since before the Great Recession.
Consumers with an “extreme amount” or “quite a bit” of confidence in…
60%
50%
40%
30%
20%
10%
0%
July ‘08* Oct ‘08 Jan ‘10 Jan ‘12 Jan ‘14 Jan ‘16 Jan ‘18 Jan ‘20 May ‘20
50 %
39 %
36 %
34 %
32 %
30 %
28 %
27 %
26 %
Community banks and
credit unions
National and regional
banks
Financial advisors
Insurance companies
Insurance agents and
brokers
Mutual fund companies
Stockbrokerage and
investment firms
Financial rating agencies
Mortgage lenders
Base: Consumers involved in their household’s financial decisions.
*July ‘08 represents October-surveyed consumer responses regarding “3 months ago.”
Consumer confidence in insurance companies
Consumer confidence in insurance companies remains strong at pre-Great Recession levels.
How much confidence do you have in insurance companies?
7 %
8 %
6 %
4 %
9 %
5 %
4 %
3 %
5 %
Not sure
17 %
30 %
25 %
29 %
25 %
22 %
19 %
18 %
15 %
None
44 %
50 %
54 %
51 %
50 %
50 %
53 %
47 %
46 %
Some
Extreme/
Quite a bit
32 %
12 %
15 %
16 %
16 %
23 %
24 %
32 %
34 %
July ‘08* Oct ‘08 Jan ‘10 Jan ‘12 Jan ‘14 Jan ‘16 Jan ‘18 Jan ‘20 May ‘20
Base: Consumers involved in their household’s financial decisions.
*July ‘08 represents October-surveyed consumer responses regarding “3 months ago.”
10 Perspectives Q3 Special Edition 2020