ID 20 WINNERS — Q&A
Why Factor Q&A from page 22
The Why Factor
Rubin: Life Insurance is a tool to protect livelihoods and legacies
from the unexpected. Annuities are built to protect contract
holders from both natural and unforeseen market cycles and
minimize the impact on their retirement portfolios and income
streams. This pandemic will cause thousands of premature
deaths, it has damaged portfolios, it will impact some survivors’
insurability and could ultimately impact mortality tables long
term. This is a prime example of why what we do and the
solutions we recommend are so valuable, now more than ever.
Shelow: Our industry is among the most important and noble
businesses in the country. It is our obligation, especially now, to
ensure that we protect as many families and businesses as we
can. As we collectively come out of this crisis, many individuals
will have a much clearer understanding of the necessity for
protection from unforeseen scenarios — and hopefully, we
made sure they have the security they need. Life insurance
provides peace of mind when we face the unexpected —
and the pandemic is certainly raising that awareness among
consumers. The WHY of buying life insurance is clearer than it
has ever been!
ai158552410323_032720 Wink NAILBA Ad.pdf 1 3/29/2020 6:21:43 PM
Ross: When it happens too
soon, a national tragedy like COVID-19
translates into a family financial tragedy...
When talking about the importance of life
insurance, continue to focus NOT on the
tragedy of losing someone, but rather
the financial security of those
left behind.
Ross: We can’t allow one tragedy to lead to another tragedy. A
national epidemic like COVID-19, and the number of deaths
we’re reading about, stand as a constant reminder of life’s most
consequential uncertainty: death. When it happens too soon, a
national tragedy like COVID-19 translates into a family financial
tragedy. Very few people that die prematurely can say that
“they saw it coming.” Their ailment or accident that took their
lives was a complete surprise, and their life insurance death
Why Factor Q&A continued on page 26