NAILBA Perspectives Perspectives Fall 2018 | Page 20

carrier updates
Mutual of Omaha Announces New Guaranteed Plus
Whole Life Policy with Funeral Planning Services
Innovative new solution to simplify funeral planning process for customers
U
nited of Omaha, a Mutual
of Omaha company, today
recently announced Guaran-
teed Plus Whole Life insurance, an
innovative new life insurance policy
with a no additional cost rider that
helps simplify the funeral planning
process for consumers.
Created through a strategic alli-
ance with Everest Funeral Concierge
Service, Guaranteed Plus includes the
benefits of a Guaranteed Whole Life
policy from United of Omaha, plus
funeral planning services from Ever-
est, including 24-hour personalized
funeral planning assistance, secure
online planning tools and online will
preparation services.
Guaranteed Plus will be available
for consumers to purchase online or
over the phone in select states be-
ginning Nov. 5, 2018.
“After spending a great deal of
time listening to our customers, we
learned they want to make funer-
al planning simple and affordable,
both for themselves and for the loved
ones they leave behind,” said Brian
Poppe, Senior Vice President at Mu-
tual of Omaha. “Guaranteed Plus was
designed with these needs in mind.
Through our collaboration with Ever-
est, we’re excited to be able to offer
this innovative new solution that
makes the funeral planning process
more simple and affordable. Not only
will it provide our customers added
peace of mind, it will allow their
families to grieve rather than worry
about all of the little details that go
into planning a funeral.”
In February, Mutual of Omaha sur-
veyed life insurance consumers to
learn more about their needs. The re-
sults of the survey showed 81 percent
20 perspectives FALL 2018
of consumers want a more simplified
funeral planning process, while 76
percent want help finding a funeral
home that offers fair prices for their
funeral.
“Everest exists to advocate for
families, to be their champion and to
offer support and independent advice
during one of life’s most challenging
times,” said Mark Duffey, President
and CEO of Everest Funeral Concierge.
“We’re very pleased to collaborate
with Mutual of Omaha to help make
funeral planning simple and afford-
able for life insurance customers.”
Highlights of Guaranteed Plus in-
clude:
• 
Available in face amounts up to
$25,000
• No medical exam required
• Guaranteed death benefits as long
as premiums are paid
• 
24-hour funeral concierge assis-
tance to help consumers with fu-
neral decisions, including gather-
ing and presenting funeral pricing
in an easy-to-understand format
and negotiating prices with funer-
al homes and other funeral-related
service providers
• Cost comparison tools to help con-
sumers compare costs at local fu-
neral homes
• Secure online planning and stor-
age tools, which allow consumers
to put wishes in writing and com-
municate those wishes to family
members
• 
Online services to help create a
will, healthcare directive, or power
of attorney
• 
Expedited payment of life insur-
ance proceeds to help cover funer-
al costs
For more information about whole
life insurance from United of Oma-
ha, visit www.mutualofomaha.com/
life-insurance or refer to the policy
for additional details.
Founded in 1909, Mutual of Omaha
is a Fortune 500 organization offer-
ing a variety of insurance, banking,
and financial products for individu-
als, businesses, and groups through-
out the United States. In the individ-
ual market, Mutual is a leader in the
Medicare Supplement, life, long-term
care, disability, and annuity lines.
The company also offers a portfolio
of employee benefit and retirement
solutions and banking products and
services through Mutual of Omaha
Bank. For more information about
Mutual of Omaha, visit www.mutua-
lofomaha.com.
Everest is the first nationwide fu-
neral concierge service. An indepen-
dent consumer advocate, Everest was
created to provide a world-wide ser-
vice to help streamline and simplify
the funeral process for grieving fam-
ilies. Its sole purpose is to provide
information and independent, expert
advice to consumers when they need
to make informed choices about fu-
neral-related issues. Serving as an
impartial consumer advocate, Everest
is not a funeral home, nor does it sell
funeral goods or services and does
not receive commissions from funeral
homes or other providers in the fu-
neral industry. Today, Everest services
are available to more than 25 million
people in the United States and Can-
ada. Visit www.EverestFuneral.com
for more information.