NAILBA Perspectives Fall 2020 | Page 22

LIFE INSURANCE AWARENESS Pandemic-size impact on the life market As businesses opened up and people went back to work, there was a substantial amount of questioning going on as that happened: Is it too soon? Is this going to cause a second wave? Are we too lax? Have we been overly cautious? It will take some time for those kinds of questions to be answered, of course. But as you ponder those broader questions, you may also be thinking about your own business. I am curious myself about what advisors and wholesalers in the life insurance market are experiencing and what they’re predicting might change in the months ahead for this market. So I posed some questions about that very thing to two top-producing life insurance advisors and one experienced wholesaler with some strong feelings about the value of life insurance. 22 Perspectives Q3 2020