NAILBA Perspectives Fall 2020 | Page 11

Ulz: What a difference a few months makes in the world to
underscore how we look at and rely on technology! We’ve
always considered the use of technology as an imperative and
ever-evolving element in the way we do business. Twenty plus
years ago, we were searching for the perfect CRM system that
would allow us the flexibility to mold the system to our wants
and needs.
Fast forward to earlier this year. Overnight, we had to take
everything we had built and currently provide to our advisors
through a robust online platform, and pivot our focus to
ensure that our advisors did not see a drop off in service in a
remote environment. We were there to guide them through
the darkness. Through the use of various technological means,
we were able to provide additional tools for our advisors to
communicate and add value to their prospects and clients.
Wickersham: Straightthrough-processing
presents a
two-edged sword because it has
made life much easier and at the
same time has allowed for insurance
companies to communicate
directly with our customers.
Stepping it up
Collins: I think our industry has been way behind in adopting
technology relative to other financial service industries.
Granted, our products are made more complex by the mortality
component, but we have been slow to embrace and improve
the purchase experience. Our industry has struggled to close
the gap of the under insured when it has taken 30, 60 or even
90 days to formalize the purchase. Virtually every other financial
transaction can be completed in seconds. I am guardedly
optimistic with some advances we are now seeing that this will
improve, the question is just how much and how soon.
Verbos: Technology is great as long as we remain open to adopting
it as a tool to improve process and the client experience. While
Dashboards Q&A continued on page 12
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Flexible Premium Adjustable Life Policy with Indexed Options series ICC17 CL 88 1708. Product and rider provisions, availability, definitions and benefits may vary by state.
IUL is a Universal Life policy. It has insurance related costs. Premiums paid must produce sufficient cash value to pay insurance charges. Indexed returns do not protect against lapse if premiums and returns
do not provide sufficient cash value to cover loan interest and insurance costs. Your clients must understand that loan risk means loans may well not be zero cost. Such loan risk and interest costs will reduce
account value and will contribute to a risk of policy lapse if account value becomes insufficient to cover charges. Payment of benefits
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ability of Columbus Life. Products are backed by the full financial strength of Columbus Life.
Life insurance products are not bank products, are not a deposit, are not insured by the FDIC, nor any other federal entity,
have no bank guarantee and may lose value.
Columbus Life Insurance Company, Cincinnati, Ohio, is licensed in the District of Columbia and all states except New York.
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