NAILBA Perspectives Fall 2020 | Page 6

CHAIR COLUMN Entering the Golden Age In June 2019, there were 176,000 searches for life insurance. Fast forward twelve months, there were 246,000 searches. This past quarter, I had the pleasure of delivering the opening keynote and state of independent distribution at the first ever NAILBA Virtual Symposium. The event, Digital Solutions During Uncertain Times, attracted more than 620 industry registrants and continues to be downloaded by hundreds of NAILBA.org visitors. I’d like to say thank you to LexisNexis, Insurance Technologies, Pacific Life and CareValue Inc. for their event sponsorship and the dozens of speakers who volunteered their time providing information on touchless sales solutions, as well as sales, distribution, underwriting and economic forecasting. It was an outstanding event by NAILBA! As part of my presentation, I focused on what we can control during these pandemic times and the positive change taking place in our industry. Golden age of life insurance Did you know in June 2019, there were 176,000 searches for life insurance? Fast forward twelve months, there were 246,000 searches. We could be entering the Golden Age of Life Insurance. Not only are carriers and advisors seeing a good amount of questions from senior consumers regarding how the process works to get underwritten for life insurance, 73 million baby boomers are leveraging technology and interacting in ways they never thought possible. Embracing technology For whatever reason, the life insurance industry has always been slow to adapt to technology. COVID-19 has encouraged our carrier partners to leverage accelerated underwriting, e-delivery, e-signature and increase limits. This has helped the industry to respond to the growing consumer demand. Another observation is private equity combined with a bear market has seen more investment be made in the life insurance industry. Despite low interest rates, this has helped fuel technology innovation which will further support process efficiency. Seixas “Chad” Milner III Board Chair President & CEO, The Milner Group, Lawrenceville, GA Elevating the industry As the 2020 Chairman of NAILBA, I’ve had the pleasure of watching our association make adjustments to better inform and educate our industry. From the Virtual Symposium to the ID Video Network to the professional webinars on employment law, PPP loans and emotional intelligence, we have elevated the industry by being nimble and responsive during a time when leadership is needed in a timely fashion. The final few months of 2020 will offer even more value-added services. Stay tuned for the NAILBA Case Manager Certification (September 2020) major announcement. The NAILBA Board of Directors has reviewed this new course offering and have been very impressed. This training (designed by senior case managers with BGA & Carrier leadership) is a game changer for one of the most important positions to both agencies and carriers. Dare I say, the NAILBA Case Manager Certification will even increase placement by minimum 1%? I know all of my Case Managers will be NAILBA Certified. I recommend the same for each of your agencies. Now more than ever, we need our case managers to become advanced case managers, solidify their knowledge with this new certification and be ready for the Golden Age of Life Insurance. Belong. Connect. Grow. NAILBA. 6 Perspectives Q3 2020