Better , faster , cheaper
As seen with other industries such as banking , online and mobile have become the preferred method for an increasing percentage of consumers , many of whom no longer remember a time when you had to visit a bank to deposit a check . Moreover , this digital ease of doing business serves to strengthen consumer brand loyalty while extending advisor ’ s reach and reducing operational costs .
Rather than knocking on doors , savvy advisors are using digital channels to extend their reach far beyond geographic boundaries . Advisors can use digital tools to quickly and easily answer client questions , perform needs analysis , and send quotes ... which leads to an increase in closure rates .
We can ’ t forget that everyone ’ s expectations for great digital experiences are very high . And it ’ s high time we deliver .
Now , more than ever
Advisors have always understood that life insurance has an important role to play in a family ’ s financial security , and the COVID-19 pandemic has further highlighted the need for life insurance protection . Unfortunately , the traditional distribution model reinforces the existing coverage gap .
Modernizing distribution ultimately benefits both consumers and advisors by making it easier , faster , and cheaper to purchase life insurance products . It will enable the industry to serve younger families more effectively while still delivering the great service experience that is at the heart of the business .
In the modern life insurance buyer ’ s journey , we ’ re all digital consumers . In order to attract younger generations to work in the industry , we can ’ t forget that everyone ’ s expectations for great digital experiences are very high . And it ’ s high time we deliver .