Help Protect Our Families is an industry effort with the following participating organizations : NAILBA , LIMRA , ACLI , MDRT , FINSECA , NAIFA , and Life Happens .
20 %
Only 20 % of Americans say they are knowledgeable about life insurance .
2019 Insurance Barometer Study
9 in 10 Americans believe that a married person with one of more child need life insurance .
2018 Insurance Barometer Study
69 %
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69 % of consumers with life insurance say they are less stressed knowing their loved ones are |
67 %
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financially protected with life insurance . |
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2019 Insure Your Love Consumer Survey
67 % of Americans agree that the pandemic has been a wake-up call to re-evaluate their long-term financial goals .
Life Happens ’ study ( May 29-June 3 , 2020 )
65 %
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65 % of people agree that having life insurance is a key part of taking care of their loved ones financially .
2019 Insure Your Love Consumer Survey
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34 %
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Only about a third of Americans ( 34 %) understand the basic concepts about life insurance . Consumers with higher knowledge are 30 % more likely to have enough life insurance coverage ( 64 % vs . 49 %). |
78 %
78 % of Americans agree that financially preparing for life ’ s unknowns is a way to show your loved ones you care about them .
2019 Insure Your Love Consumer Survey
Almost 4 in 10 Millennials think they wouldn ’ t qualify for life insurance .
2018 Insurance Barometer Study
Understanding Life – The Impact of Life Insurance Knowledge on Consumer Attitudes and Behaviors ( 2019 )
49 % 58 % vs
W
M
Women are less likely to own life insurance . ( 49 % vs . 58 %)
2020 Insurance Barometer Study
Based on Google searches , U . S . interest in life insurance is at its highest level in 5 years .
Google Analytics : https :// trends . google . com / trends / explore ? date = today % 20 5-y & geo = US & q = life % 20insurance
Buying life insurance is an act of love . According to LIMRA research , most people shop for life insurance after a major life event such as buying a house , getting married or having a baby . These reasons highlight the overarching goal of life insurance , to keep loved ones safe from financial worries .
The Drivers of Life Insurance Purchase Behavior : Predicting Who Will Buy ( 2018 )
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