NAILBA ID Trends Resource Guide 2020-21 | Page 6

6 ID Trends 2020
U . S . life insurance ownership has dropped 9 percentage points in the past 10 years .
95 %
90 %
85 %
Burial / Final expenses
80 %
75 %
70 %
65 %
60 %
55 %
50 %
Transfer wealth / inheritance Replace lost wages / income
Supplement retirement income
Help pay off mortgage
45 %
40 %
35 %
30 %
2011
2012 2013 2014 2015 2016 2017 2018 2020
Source : 2020 Insurance Barometer Study
Time to financial adversity if primary wage earner lost
One week
11 %
One month
Six months
One to two years
Five or more years
9 %
16 %
17 %
17 %

44 % of Americans would be in financial trouble within six months

Don ’ t know
17 %
Not applicable
14 %
Source : 2020 Insurance Barometer Study