NAILBA ID Trends Resource Guide 2020-21 | Page 16

16 ID Trends 2020
Consumer confidence in insurance agents and brokers :
Confidence in insurance agents and brokers reached a new high .
How much confidence do you have in insurance agents and brokers ? EXTREME / QUITE A BIT
SOME NONE NOT SURE
7 %
9 %
9 %
6 %
11 %
7 %
6 %
6 %
7 %
8 %
6 %
19 %
33 %
29 %
31 %
26 %
21 %
21 %
21 % 14 % 16 % 14 %
51 %
51 %
53 %
51 %
47 %
47 %
47 %
49 %
50 %
50 %
49 %
23 %
12 %
13 %
14 %
21 %
20 %
22 %
32 %
29 %
33 %
July ‘ 08
9 % Jan ‘ 10
Oct ‘ 08
Jan ‘ 12
Jan ‘ 14
Jan ‘ 16
Jan ‘ 18
Jan ‘ 20
May ‘ 20
July ‘ 20
Oct ‘ 20
Source : Consumer Sentiment in the Time of COVID-19 , October 2020 , LIMRA
Consumer confidence in financial advisors :
Consumer confidence in financial advisors remains strong in October , well above pre-Great Recession levels .
How much confidence do you have in financial advisors ? EXTREME / QUITE A BIT
SOME NONE NOT SURE
11 %
11 %
10 %
8 %
13 %
10 %
8 %
7 %
10 %
9 %
8 %
20 %
35 %
30 %
28 %
25 %
20 %
18 %
16 %
14 %
14 %
14 %
45 %
43 %
47 %
47 %
45 %
46 %
48 %
47 %
40 %
42 %
41 %
24 %
11 %
13 %
17 %
17 %
24 %
26 %
30 %
36 %
35 %
37 %
July ‘ 08
Oct ‘ 08 Jan ‘ 10 Jan ‘ 12 Jan ‘ 14 Jan ‘ 16 Jan ‘ 18 Jan ‘ 20 May ‘ 20 July ‘ 20 Oct ‘ 20
Source : Consumer Sentiment in the Time of COVID-19 , October 2020 , LIMRA