NAILBA ID Trends Resource Guide 2020-21 | Page 15

Empower your Agents with Cross-Platform Quote and Application Tools !
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Selling of Life Insurance is now a Digital Business

For years our industry has talked about life insurance “ being sold , not bought ” and that it “ all begins and ends with the relationship .” These things will remain true in the future , BUT the way consumers will expect life insurance to be sold is through an agent armed with digital tools to make the entire process smooth and efficient for the consumer . The agent of the future should be armed with tools to be able to conduct a needs analysis , quote multiple carriers , submit business electronically , and track the cases status from anywhere , anytime , through any device ; including their smartphone ( which we know is in every one of our pockets and facilitates every other aspect of our lives ). That may sound like a utopian experience but some of the innovative agencies in America have already begun to build out standard digital workflows to do exactly that …
The life insurance industry has begun this digital transformation , as we have already seen much of what used to be done manually , on spreadsheets , or on paper begin to get digitalized ; but we can all agree that the overall agent / customer experience still isn ’ t optimal due to the complexities and fragmentation of platforms in this industry . As we evolve , data dissemination will become easier and more consistent as the industry opens up to Open architecture and Open API frameworks to spur innovation for your agency and your consumer experience .
The successful agencies of the future will be armed with digital technologies that have the ability to integrate with all members of the ecosystem and as this occurs all of us will be more successful and the consumers that we strive to serve will be better protected .
As we evolve , data dissemination will become easier and more consistent as the industry opens up to Open architecture and Open API frameworks to spur innovation for your agency and your consumer experience .
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