8
ID Trends
2019
At least 6 in 10 consumers believe everyone needs life insurance:
Who needs life insurance?
Married with one or more
young children
85 %
Married with a child or sibling
with special needs
81 %
Married and purchasing
a new home
73 %
Married and helping their
children pay for college
72 %
Married with outstanding debt
69 %
Single with a child or sibling
with special needs
66 %
Single with one or more
young children
63 %
Married, retired, some debt, no
mortgage, no dependent children
62 %
Source: 2016 U.S. Life Insurance
Ownership Study, LIMRA
Families with children are at greater risk:
One and five households
with children under age
18 are uninsured in 2016.
20 %
Two-thirds of the
households said
they were likely
to purchase life
insurance within
the next 12 months.
67 %
Of the families who have no life insurance coverage:
73 %
Recognize they need
life insurance.
Source: 2016 U.S. Life Insurance
Ownership Study, LIMRA
62 %
Say they would be
in immediate financial
trouble if a primary
wage earner died.