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ID Trends
2019
Editor’s note:
As I find myself clicking deeper and deeper into the well of computer information, minutes
and hours just click away.
We at NAILBA recognize your busy schedule and the need to stay focused on your business
and the support of your clients. Our mission is to support you and the industry with targeted
information through membership benefits and industry publications like Perspectives
magazine and our digital newsletters — NAILBA Now and The Independent.
To further our mission, we have launched an annual resource that examines the
independent distribution (ID) trends in the insurance and financial services markets —
ID Trends. We have compiled the research and articles within ID Trends to provide insights,
education, and fodder for your business on such topics as life insurance, long-term care,
disability insurance, annuities, as well as back office support and commission reporting.
With ID Trends being distributed at NAILBA’s annual meeting, we hope our attendees will
find this content useful as a catalyst for conversation and supportive documentation for the
educational sessions and workshops at NAILBA 38. For those reading digitally, please take note
of the links throughout the publication which provide more details for deeper dives into topics.
NAILBA is where the independent distribution market gets down to business. We hope
ID Trends provides the facts and ideas you need to further your business. If this annual
resource can reduce some of your non-selling time, we have succeeded.
Pam Sheehan
Senior Director,
Strategic Partnerships
& Media Initiatives
NAILBA
[email protected]
All the best!
Trends in Independent Distribution
Understanding life insurance buying decisions
LIMRA research shows there is a big opportunity to help
consumers attain the financial security they desire through
life insurance and other risk products. With more than a third
of U.S. households saying they would experience financial
trouble within a month of the primary-wage earner dying, our
industry has to do more to engage and educate consumers
about the value of having life insurance coverage and the
peace of mind it will give them. The following charts have
been provided by LIMRA to further understand the buying
decisions around life insurance and other risk products.
Insurance ownership rates (person-level) 2011-2019
LIFE INSURANCE
63 %
62 %
59 %
57 %
31 %
27 %
15 %
2011
DISABILITY INSURANCE
30 %
14
14
%
2012
%
2013
60 %
57 %
29 %
26 %
13 %
2014
LONG-TERM CARE INSURANCE
59 %
23 %
16 %
13 %
2015
2016
59 %
20 %
20 %
14
2017
57 %
20 %
15 %
%
2018
15 %
2019