NAILBA ID Trends Resource Guide 2019-20 | Page 14

14 ID Trends What was MOST important during the buying process: Ability to annuitize the contract and receive guaranteed lifetime income 19 % 15 % A fixed rate of return/protection of principal Guaranteed lifetime income feature that allows you to retain access to the account value, for which you may pay an additional fee 14 % 11 % Financial strength of the company The interest rate or projected return 10 % Recommendation of a financial professional 10 % Source: Deferred Buyer/Nonbuyer Study (2018), LIMRA Secure Retirement Institute. How annuity buyers intend to use their product: Percent of deferred annuity owners/buyers 31 % 31 % To supplement Social Security or pension income 24 % 28 % Receive lifetime guaranteed income 22 24 % 13 % Cover essential or discretionary expenses 11 % 16 % 10 % Accumulate assets for retirement 14 % 13 % Fixed rate annuity owners/buyers Fixed indexed annuity owners/buyers 4 % Leave inheritance % 10 10 % % Variable annuity owner/buyer 14 % Other reasons 12 % 13 % Source: Annuity Buyer/NonBuyer Survey, LIMRA Secure Retirement Institute, 2017. The findings are based on 1,000 deferred annuity owners who bought their annuity from an advisor during the last 3 years. 2019