6
ID Trends
2019
Most people recognize the need for (life, DI, LTCI) insurance
but a large portion of those people don’t own insurance:
Ownership Gap = “I need” minus “I have”
LIFE OWNERSHIP GAP
DI OWNERSHIP GAP
LTC OWNERSHIP GAP
43 %
40 %
37 %
35 %
37 %
37 %
35 %
37 %
36 %
28 %
23 %
21
19 %
19 %
10 %
7 %
24 %
22 %
%
19 %
28 %
6 %
11 %
10 %
9 %
9 %
6 %
3
%
2011
2012
2013
2014
2015
2016
2017
2018
2019
Impact of losing primary wage earner:
How quickly consumers would feel the financial impact from the loss of the primary wage earner.
More than one-third of U.S. housholds
would be negatively impacted within a
month if the primary wage-earner died.
Another 16 percent don’t know how long it will
take before they feel an adverse financial impact.
35 %
20 %
15 %
13 %
9 %
6 %
3 %
One week
One month
Six months
One year
Two years
Five or more
Source: 2018 Insurance Barometer Study, LIMRA and Life Happens