NAED's The Current Winter 2014 | Page 3

New Data Quality Program Launched at Eastern Region Conference During the Eastern Region Conference last November, the DATAFirst program was launched in Orlando, Fla. This program was developed as a solution to help the electrical distribution industry with its specific product data challenges. This program is important as the landscape of the electrical distribution channel is changing. Big companies with strong online presences—such as Amazon and Google—have started to make their way into the channel. In fact, Jeff Bezos, founder and CEO of Amazon.com, has stated that ‘Amazon strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.’ “In order to remain competitive, distributors are going to have to develop an online presence,” said Tom Naber, NAED president and CEO. “One obstacle seems to be the lack of clear communication of product data requirements between manufacturers and distributors,” Naber said. “We are happy to be able to provide a solution to help the industry.” THE CURRENT : WINTER 2014 DATAFirst is not a data warehouse. It is a comprehensive program that includes collaboration between distributors and manufacturers, customized reports and data management consultation. 
 The NAED worked with DATAgility, a leading provider of data management services, to develop this collaborative, distributor-driven program. “We have many threats to the channel,” said Denise Keating, DATAgility president. “It’s imperative that we are proactive in our approach in order to remain the channel of first choice.” Those interested in participating in the program should contact DATAgility at [email protected]. The Numbers Don’t Lie • Bad data costs U.S. businesses $600 billion each year. • The average company wastes $180,000 per year on direct mail that never reaches the intended recipient because of inaccurate data. • Poor data and the lack of visibility into data quality is cited as the number one reason for overrunning project costs. • Gartner, provider of research and analysis in the information technology industry, estimates that more than 25% of critical data within large businesses is somehow inaccurate or incomplete. • Poor data across business and government costs the U.S. economy $3.1 trillion a year. • Bad data costs 10-25% of revenue. stay current Interested in learning more about how big companies such as Amazon, Google and other hard line retailers are chipping away market share in our channel? Check out the “Eyes Wide Open” education session at the upcoming South Central Region Conference, Feb. 24-26 in Tampa. DATAgility President Denise Keating will take a look at the current threats to the channel and offer suggestions on how to best compete in this ever-changing landscape. • A 1% error rate can more than double the cost of all transactions. • Implementing data quality best practices can boost revenue by 66%. • Data is believed to double every 12 to 18 months. Corporate data grows about 40% a year. • Forty percent of companies have suffered losses due to poor quality data. 3