Na, Love Edition NA Jarida ED012020online | Page 22

22 ADVERTISE IN OUR NEXT ISSUE, CALL [phone], EMAIL- [email protected] ADVERTISE IN OUR NEXT ISSUE, CALL [phone], EMAIL- [email protected] 23 how to make sells through sales. Let’s today, talk about the *microeconomics* of your business, Particularly the one factor which is the back- bone of your operation - *Sales* . You do need cash flow inorder for the business to have life and among others, sales is the major, the most obvi- ous source for cash flow in any business. Businesses uses “ *DISCOUNTS* “ as a force to influence and stimulate sales. I.e to increase sales. The unfortunate thing is, Most businesses do not know *When, How, To What and On Which* commodities to introduce *Discount* so that it would yield more *sustainable sales* in their business. OPEN FOR BUSINESS Dr Salum Kihemba is the founder and CO-CEO of Na Print PLC. He prides himself as a monetarist who helps mone- tize idea and skills. His mission is to help busineses grow in the prevailing economy of the world. His recent book, “Art of the apprentice- ship”, is a dialogie between an employee and an economist. He deals with the obvi- ous truth about employment income that you need to know and shares secrets of getting the best out of your employment. Here, he share his regular tips with busi- ness owners. Know this, Discount should be allowed *ONLY* by a business with atleast a defined sales pattern that seems to build to it’s sales base by *bringing new buyers* and *maintaining* them. Discount should *never* be used by a business with *no substantial sales* that seeks to make sales. A business should have an *appealing prod- uct line* such that reducing the price would allow *new customers to have a taste* and experience the product and build trust with it such that even if the *DISCOUNT IS OVER* , They would constantly still be consuming the products. Now. Are your sales Substantial!? Do you have an appealing product line!? Do you know when to allow a discount!? How!? On what rates!? On which amongst your product line!? HE. Mtemi. Dr. *Salum Kihemba* , PhD Cell [phone] Dar Es Salaam Tanzania CAN ONE BE RICH FROM EMPLOYMENT? Get the answer to this and 20 more questions about the common person’s beliefes and understanding about employment. Change your mindset about how you manage employment income and your expectations. Pre-order your copy NOW! For TZS 20,000/-