Na, Love Edition NA Jarida ED012020online | Page 22
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how to make sells through sales.
Let’s today, talk about the *microeconomics* of your
business, Particularly the one factor which is the back-
bone of your operation - *Sales* .
You do need cash flow inorder for the business to have
life and among others, sales is the major, the most obvi-
ous source for cash flow in any business. Businesses uses
“ *DISCOUNTS* “ as a force to influence and stimulate
sales. I.e to increase sales. The unfortunate thing is, Most
businesses do not know *When, How, To What and On
Which* commodities to introduce *Discount* so that it
would yield more *sustainable sales* in their business.
OPEN FOR
BUSINESS
Dr Salum Kihemba is the founder and
CO-CEO of Na Print PLC. He prides
himself as a monetarist who helps mone-
tize idea and skills. His mission is to help
busineses grow in the prevailing economy
of the world.
His recent book, “Art of the apprentice-
ship”, is a dialogie between an employee
and an economist. He deals with the obvi-
ous truth about employment income that
you need to know and shares secrets of
getting the best out of your employment.
Here, he share his regular tips with busi-
ness owners.
Know this, Discount should be allowed *ONLY* by a
business with atleast a defined sales pattern that seems
to build to it’s sales base by *bringing new buyers* and
*maintaining* them. Discount should *never* be used
by a business with *no substantial sales* that seeks to
make sales. A business should have an *appealing prod-
uct line* such that reducing the price would allow *new
customers to have a taste* and experience the product
and build trust with it such that even if the *DISCOUNT
IS OVER* , They would constantly still be consuming
the products.
Now. Are your sales Substantial!? Do you have an
appealing product line!? Do you know when to allow
a discount!? How!? On what rates!? On which amongst
your product line!?
HE. Mtemi. Dr. *Salum Kihemba* , PhD
Cell +255625019697
Dar Es Salaam Tanzania
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