N. Texas Dentistry Special Issue 2014 Inside the Exceptional Practice | Page 16

When operational systems work well,
it creates a happier, low-stress work
environment.
to communicate about their services and help patients understand the benefits of the dental care they offer.

In the same way a patient interaction can be an effective marketing tool when it is performed well, these more overt and tangible forms of marketing only promote the practice when they
are well-executed. Well done or poorly done, marketing is
impactful, and since it can be costly, choosing experienced professionals to help plan your internal and external marketing will
ensure that your marketing dollars are wisely spent and have
the desired effect.

Now that an online presence is a requirement for almost every
successful business, including dentistry, you may find it helpful
to partner with expert advisors who specialize in providing
information about internet marketing, optimizing website performance, and using social media to its full advantage.

In a competitive marketplace, high-quality, professional marketing photography is a necessity. Staff portraiture and images
of your facility and services will bring a brochure to life and
speak volumes about you to prospective patients. A photographer with specific experience in dentistry is an added advantage, and can show off the important parts of your practice in
the most appealing way. A skilled photographer will help you
and your staff prepare prior to the photo session to achieve the
best looking result.

A professional writer who is familiar with dentistry is another
important asset when you are developing marketing materials
for your practice. Clear, concise information for a website or
engaging words for a brochure can give your practice a voice. A
well-crafted message can introduce you to prospective patients,
inform them about the services you offer, and invite them to
your practice.

Finally, an experienced designer can bring images and words
together in an effective way so that your marketing message has
maximum impact. Whether you are creating a mailer, a website,
a brochure, or a logo, partnering with a designer ensures that
your message will reach the audience you have targeted.

Creating and implementing great operational systems, and
regularly re-evaluating, streamlining, and adjusting them will
enable your dental practice to meet its goals and thrive,
rather than simply surviving. Importantly, the same
systems that keep your practice operating at
peak performance will allow you to focus on
the facets of a dental practice that you
most enjoy, so that happiness for you
and your entire staff is less of a harried pursuit and more of a reality.

the
profitability
engine
16 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com