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“ I am very happy to have managed to disrupt ( change the rules of the game ) in just 2 years in an industry as competitive as the fashion industry , and specifically sneakers , with an eco-futuristic design proposal . It is a clear sign that society is thirsty for a change and my brand was born to serve this new generation of conscious consumers , with style , unique interaction and personalized user experiences .
Innovation for me is to push the boundaries and test possibilities , empowering the unique values that a person , local environment , and society holds , to bring an impact and consequent change ; to build a holistic end-to-end process where resourcefulness and optimization is a response to scarcity . Through upcycling , plus the invention of biodegradable materials and the use of 3D printing , I have reformulated the usual creation process . They are the means to reshape , disrupt , and promote a new way of consumers ’ interaction with fashion . I aim to redefine luxury with regenerative fashion as a referent that grows and evolves together with a radical society that ’ s environmentally conscious . CoWork is a statement , that working together , we can change the game ’ s rules in the industry .”