Key to Phillip ’ s educational arsenal is his recently released book , The Truth About Early Birds and Worms : How Travel Businesses Survive and Thrive After Covid-19 . True to the name , the book embraces a larger truth about how the timeless adage relates to post-pandemic recovery and prosperity for travel and tourism companies : while it is important to be ready to capitalize on sales once travel and tourism resume fully , the timing of early sales is actually more important than the volume of sales . He delves into seemingly unrelated topics such as travel advisors , public speaking , and innovation ( to name a few ), promising that they form a “ cohesive set [ that ] leads to the truth ”. Each section is a stand-alone treasure trove of instruction and inspiration , so readers can cover the sections in sequence or choose those most relevant to their situation .
The optimist and travel professional in Greg Bernard Phillip assert that travel companies can once again thrive after the pandemic . He stands by what he has identified as essential for surviving and thriving because they are the very practices he has used in his own experience . His message remains simply this : the influx of travellers will come in due course and those companies ill-equipped to handle it will get crushed in the stampede . Those left standing , those that will survive and thrive , are the ones that will have developed and exploited their USP ’ s , all the while remaining adaptable in this constantly changing environment .
The Truth About Early Birds and Worms : How Travel Businesses Survive and Thrive After Covid-19 is available on
Amazon and Apple Books .