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What started as a personal journey quickly grew into something more . Friends and family were requesting her products , so she made small batches of different items . It blossomed from there , she identified that this was a lucrative business , licenses and permits were obtained and BeYouTiful Exfoliates was officially born .
The BeYouTiful Exfoliates foray into non-family / friends-as-customers territory started in January 2018 . Her first sales were in-person at local farmers markers . Customer reviews created a buzz in various communities and the business took off with her receiving pre-pandemic invitations to sell at holiday markets , special and private events . With the positive reviews came the realization that an Etsy shop was the next beneficial step which is the only place her products are now sold as Covid-19 has halted in-person events . Support from friends and family continued - her mom purchased the first item from her online store .
Products are made from fair trade , cruelty-free , organic material . Body butters such as shea butter , mango butter , and vitamin E oil are carefully chosen to ensure they will be most beneficial for the skin .
“ Every ingredient does something different for the skin ,” Binta explained , “ but it is also important to understand how to mix and blend .” Oils each have a different rate of absorption and some can even cause the product created to behave unfavorably - such as harden or settle out . “ This is where my background in chemistry comes in . There are many chemical principles involved in developing and manufacturing personal care products . One must understand formulation , chemical safety and shelflife just to name a few . In many ways , I get to merge a hobby with my true profession .”
BeYouTiful Exfoliates start-up line of products were sugar and coffee scrubs . These were so well received that customers requested other products so lotions , body butters , various scrubs ( including lip scrubs ), moisturizers , soap bars ( including loofah soap bars ), lip balms and others were added . “ I do not always offer the same products year-round . A lot depends on what my suppliers can provide and what is in demand . I think it is a smart way to keep my business going .”
With the BeYouTiful line of products , customers , both male and female , can enjoy a true spa-like experience , in the comfort of their home .
Customer-favourites are the body butters and “ Revive ” coffee scrub . The natural scent of coffee is invigorating , which may the alluring feature people enjoy . Reviews have had customers boast of a reduction in visible cellulite and dark under arms . The Exfoliates , such as the salt scrub , should not be used on children because of their delicate skin , but it is safe for them to use the body butters and soaps .
Binta ’ s own beauty regimen includes exfoliating which helps to buff away dead skin cells thereby improving her skin ’ s appearance . “ I love using any of my scrubs for exfoliating my entire body . My “ Revive ” coffee scrub is great for early