To Table of Contents
Jordan Kastrinsky “ My Choice is Israel ”
Like many visitors before him , Israel felt like home the minute he arrived here . Jordan Kastrinsky , co-owner of JB Upscale , can attest to the country ’ s appeal as for the past four years , Israel has been his chosen place of residence .
Originally from Denver , Colorado , he first visited with a synagogue trip at 10 years old . He remembers going home to Denver and telling his parents they should move there . He returned again when he was 17 through a joint Israeli-American program . That ‘ homely ’ feeling persisted and it grew each time he returned . He finally decided to move there after finishing his Bachelors degree at Dartmouth College in New Hampshire . He joined the Israel Defense Force ( IDF ), serving as Head of New Media in the Arabic Spokesperson Unit . During that time , he developed a passion for digital marketing , branding , and storytelling . When Jordan became a civilian , he combined his video production and graphic design skills with what he learned at the IDF and freelanced as a digital marketer / content creator in Israel . He recently partnered with his colleague , Benny , and opened
JB Upscale to help provide a more comprehensive solution to startups and other digital companies looking to expand internationally .
Jordan and his team provide the following services :
• Inbound / Digital Marketing
• Branding and Creative Services
• Outbound Marketing / PR
• Content Marketing and Development
• Business Development
• Smart Partnership Management
Typical clients include :
• Startups with a proven solution
• Mature high-tech companies
• Digital content platforms
• Companies needing digital transformation
Sectors of interest :
• Technology
• Innovation
• Digital
• Cyber
• Biomed
• Agro and food technology