Mélange Travel & Lifestyle Magazine May 2021 | Page 114

Typical clients include:
Sectors of interest:

Jordan Kastrinsky“ My Choice is Isreal”

Like many visitors before him, Israel felt like home the minute he arrived here. Jordan Kastrinsky, co-owner of JB Upscale, can attest to the country’ s appeal as for the past four years, Israel has been his chosen place of residence.

Originally from Denver, Colorado, he first visited with a synagogue trip at 10 years old. He remembers going home to Denver and telling his parents they should move there. He returned again when he was 17 through a joint Israeli-American program. That‘ homely’ feeling persisted and it grew each time he returned. He finally decided to move there after finishing his Bachelors degree at Dartmouth College in New Hampshire. He joined the Israel Defense Force( IDF), serving as Head of New Media in the Arabic Spokesperson Unit. During that time, he developed a passion for digital marketing, branding, and storytelling. When Jordan became a civilian, he combined his video production and graphic design skills with what he learned at the IDF and freelanced as a digital marketer / content creator in Israel. He recently partnered with his colleague, Benny, and opened JB Upscale to help provide a more comprehensive solution to startups and other digital companies looking to expand internationally.
Jordan and his team provide the following services:
• Inbound / Digital Marketing
• Branding and Creative Services
• Outbound Marketing / PR
• Content Marketing and Development
• Business Development
• Smart Partnership Management

Typical clients include:

• Startups with a proven solution
• Mature high-tech companies
• Digital content platforms
• Companies needing digital transformation

Sectors of interest:

• Technology
• Innovation
• Digital To Table of Contents
• Cyber
• Biomed
• Agro and food technology