Mélange Travel & Lifestyle Magazine July 2016 | Page 147
Nevis | Mélange Travel & Lifestyle Magazine
COVER STORY
How do you raise awareness of Nevis on the global market? What initiatives and promotional strategies are you employing to attract visitors?
Do you market the island of Nevis to Western Canada? How accessible is Nevis to Canadians? Are visas required to visit?
We engage in every possible way via social media and mainstream media. We also do targeted marketing to groups which fit the demographic of the Nevisian guest. We have also had good coverage of our serious thrust with renewable energy and leading the way in sustainable development. Of course the runaway success of the hit Broadway show “Hamilton” has also thrust Nevis into the spotlight as the birthplace of Alexander Hamilton.
Nevis is too small and too unique to be all things to all people. We do not propose to be the Las Vegas or the Monte Carlo or the St Moritz of the Caribbean. We are the Nevis of the Caribbean. A small island proud of its history and its heritage and welcoming to visitors from far and near who wish to experience a truly authentic Caribbean island.
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Nevis has a long history with Canada and Canada has been a longtime friend to the island. Indeed, Nevis’ leading flagship hotel is the Four Seasons Resort, a quintessential Canadian brand. Promotions in Canada have occurred albeit not with the intensity that I would like. I am hopeful that with the exposure in this publication we can change that. Canadians do not need visas to visit Nevis and we welcome Canadians to come and experience the authentic Caribbean. Indeed no less a Canadian than Prime Minister Justin Trudeau chose Nevis as the location of his very first family holiday after recently becoming Canada’s Prime Minister. He and his lovely family enjoyed first hand the pleasures of Nevis. I certainly encourage other Canadians to also come and enjoy this bit of paradise.
Any Canadian airline partners servicing St. Kitts & Nevis?
Air Canada flies directly to St Kitts weekly during the peak winter months but other than that there are no established direct links. Canadians however can fly via the US with US carriers such as American Airlines, US Airways, United Airlines. Canadians can also get to us via JetBlue or Westjet into St Maarten or Puerto Rico and then direct to Nevis.