Mélange Sustainable Travel + Lifestyle Winter 2022 | Page 77

SUSTAINABILITY ADVOCATES and Twitter , as well as its 842,000 email subscribers .
World Wildlife Fund ( WWF ) www . worldwildlife . org
The World Wildlife Fund almost needs no introduction . It is the largest conservation organization and one of the leading environmental non-profits in the world . Founded in 1961 by a group of passionate and committed individuals , WWF works in nearly 100 countries on five continents and helps local communities to preserve the natural resources they depend on . Its headquarters is in Switzerland .
The group ’ s work is focused on six goals that cover climate , food , forests , wildlife , freshwater and oceans . WWF links cutting-edge conservation science with the organization ’ s partners in the field . Today , this non-profit has over 35 million supporters globally and partnerships with many communities , companies and governments .
WWF has made compelling impacts on conservation efforts in the decades since its founding . In its first decade , it raised $ 5.6 million and distributed this as grants to 365 projects all over the world related to conservation , including education .
WWF ’ s strategy series , 50 countries have formulated and initiated their own conservation strategies based on WWF ’ s recommendations .
Another WWF initiative , Earth Hour , has become an enormous global platform supporting action for climate change since it began in 2007 . Just three years after the first Earth Hour , hundreds of millions of people around the globe had joined the initiative and switched off lights for an hour . WWF has used this show of support to persuade governments and world leaders
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