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Highlights of Easter Seals ’ centennial year include :
• A renewed focus on advocacy and awareness
• Local and regional awareness events and activities
• The illumination of major public landmarks around the country in Easter Seals red
• A month devoted to celebrating the role of alumni ( Ambassadors ) in Easter Seals history
• A national celebration in Ottawa in late September
• A special 100th anniversary website ( easterseals100 . ca )
• A fresh , dynamic look for the iconic Easter Seals red stamp
The organization is also focused on embracing digital by design in its approach for the future ,
with nine different social and digital media campaigns on various topics , including inclusion and diversity .
As it looks to build towards its next 100 years , Easter Seals will be launching an awareness campaign for schools in fall 2022 .
“ This is a time for celebration , for appreciation and applause , but also a time when we need to be a stronger voice than we have before ,” reflects Starrett . “ COVID-19 has changed our world , and we know that we need to tell our story with greater impact in the years ahead . The pandemic has created additional challenges for those living with disabilities in our country . But over the
past century , we have seen the determination and resilience of the disability community through the polio epidemic , the Great Depression and other downturns in the economy . We know that being UnstoppABLE ® will be a critical part of the next 100 years – both for Easter Seals and for our community .”
For more information about Easter Seals and its 100th anniversary , visit www . easterseals . ca and www . easterseals100 . ca .