To Table of Contents
Chelsie Packing
" Gratitude and giving back are important to us . We don ' t think it ' s ever enough to just sell stuff . You [ have ] got to connect , and giving back is very important to us ," said Mark X . Cronin .
When John and Mark Cronin were researching World Down Syndrome Day socks at the start of their business , they weren ' t able to find a single pair . As that is such an important day to them , John created the firstever World Down Syndrome Day socks , which happen to be his favorite socks they sell . John has since made several different versions and many other sock designs . In addition , throughout the years , the team has designed many awareness socks that have impacted their customers . They bring awareness to the cause , but they also help raise money and give people the opportunity to celebrate through their socks .
Not only are they bringing happiness to people with their socks , but the Cronin team has testified twice at the UN before the US Congress . In addition , they frequently travel to speak at conferences , partake in podcasts , and have received coverage on places like CBS National News , New York Post , CNBC , Microsoft , Google , and more . They are so grateful for all of the opportunities that they have been given , and they choose to make the most of everything they do to create a better world , the father-son team said .
Social media has been an essential part of their work , their accounts have over 160,000 followers across Instagram , Facebook , and Tik Tok . The team seeks to connect with its customers in many different ways . Since the pandemic began , John created a Facebook live every Tuesday night , spreading happiness and interacting with their viewers . They also have a Facebook live dance party each week , which they have continued doing . In addition , they send out a weekly email from John that has nothing to do with socks , creating a solid bond between the customers and employees because it is about more than socks for them .