Mélange Accessibility for All Magazine October 2021 | Page 19

In addition to being an accessibility tool , virtual tours are also an incredible marketing tool for the businesses we work with to attract customers of all abilities
There are 2 ways in which businesses can get involved :
( 1 ). Able Eyes will create a virtual tour for you that includes accessibility features such as restrooms ( all the way into the handicap stall ), entrances , elevators , quiet areas , and anything that may attract a customer to that business . In this case , the virtual tour is added to the Able Eyes database AND provided to the business for website and social media use .
( 2 ). Businesses that already have virtual tours can add their virtual tour to our search database . These may not include ALL accessibility information , but some information is better than none . Our hope through this Able Eyes movement is that it will inspire all businesses and all photographers to start including this important information both for their customer ' s comfort and to attract more customers by providing this type of information .
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In both of the above scenarios , Able Eyes includes a marketing package to help businesses attract more customers of all abilities as well .