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By using 3D printing to customise the arm to the user , the company is also able to provide users options around designs ranging from colours to branded content : a blend of function and fashion .
5 . Unique sales platforms
The technology behind adaptive fashion is not limited to product design : it is also used in sales and marketing , too .
Every Human ’ s Unpaired system allows consumers to purchase single shoes , while searching by size , width and a range of adaptive features such as easy to put on , and friendly for those who are wearing ankle / foot orthosis .
This can benefit people who have different sized or shaped feet or with prosthetics , where traditional shoes would not suit .
While it seems like a relatively simple idea , this requires brands to have more sophisticated ordering systems . Products must be itemised individually , rather than in traditional pairs , and tagged with additional features such as left or right shoe , and which adaptive features each side possesses , so consumers can search by their needs .
Adapting beyond technology
Like many consumers , people with a disability simply want to be able to shop in physical or online stores and find clothing they like and that fits . So while technology is helping retailers offer an increasing range of adaptive clothing , it is not the only solution .
The next step is to not only think about the clothing itself , but also about the wearer and how they want to shop .
All fashion brands should be adapting their items to the vast array of consumer needs : the technology is already here .
AUTHORS : Louise Grimmer , Senior Lecturer in Retail Marketing , University of Tasmania
Gary Mortimer , Professor of Marketing and Consumer Behaviour , Queensland University of Technology
Jason Pallant , Senior Lecturer of Marketing , Swinburne University of Technology
Jessica Pallant , Lecturer in Marketing , Swinburne University of Technology
This article is republished from The Conversation under a Creative Commons license . Read the
original article .