Mélange Accessibility for All Magazine January 2021 | Page 29

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Amos Lavi , VP , Sales and Strategy

EqualWeb ’ s Amos Lavi speaks with Mélange about MAKING WEBSITES ACCESSIBLE “ We integrate our widget solutions into client websites to create a digitally inclusive channel for media consumption .”

Why is it important for every website to be accessible ? In the physical world , it goes without saying that access for people with disabilities must be ensured , such as entrance ramps , accessible restrooms , and so on . The same goes for the digital world - morally , legally , and economically .
People with disabilities must be allowed the same access to information , and the ability to perform actions on stores and websites as anyone else can . The idea is to make it an Equal Web - and this is very easy to do with EqualWeb .
What services does EqualWeb offer ? EqualWeb has created a proprietary technology that automatically remediates issues of web accessibility , issues determined by the W3C - World Wide Web Consortium , and guided by the WCAG – Web Content Accessibility Guidelines .
What specific accessibility features does EqualWeb offer to its clients ? In our accessibility menu , we offer features such as screen reader adjustment , keyboard navigation , numeric navigation ,
blink block , text reader , voice commands , color adjustments , customer color , font sizing , readable fonts , and others . These features are presented once clicking on the widget ’ s icon on every web page to provide the ultimate accessibility for any user ’ s needs .
How does the “ Installation ” process work ? Is it lengthy ? The installation process is incredibly simple , for the automatic remediation ( Auto plan ) our clients can choose to download the widget ’ s code directly from our site . The process of embedding the code won ’ t